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Case 02 / Provincial sport body
Alberta Jiu-Jitsu Association
From a blurred stock-photo splash page to an association site that leads with its own people.
- Client
- Alberta Jiu-Jitsu Association
- Where
- Alberta
- Scope
- Website, Brand, Content migration
- Live
- albertajja.com ↗
albertajja.com
The old site opened on a stock photo and an "Enter" button. The rebuild leads with the association’s own photography, its own crest as a crisp vector, and a membership path one click from anywhere. We also moved it to the association’s own domain and hosting.
A / The problem
- Splash page with stock photography and an extra click before any content.
- Logo hosted as a PNG on Squarespace’s servers.
- Membership, waiver and class information spread across disconnected pages.
B / What we did
- Crawled and archived the full old site, including images, forms and tables.
- The association’s own crest vector used unaltered; favicon, touch icon and social image generated from it.
- New navigation built around membership, classes, events and the people who run it.
- Production cutover on the association’s own domains, with a rollback plan.
C / Results
1 click
to the membership form, from any page
2002
onward: the association’s full history carried over
100%
owner-controlled domain and hosting
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