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Case 01 / Martial arts school
Goshinkan Ju-Jitsu
A Squarespace template rebuilt as a dojo website that looks like it was made for this school.
- Client
- Goshinkan Ju-Jitsu
- Where
- Edmonton, Okotoks & across Alberta
- Scope
- Website, Brand, Content migration
- Live
- goshinma.com ↗
goshinma.com
The school had a generic Squarespace theme with a blurred logo image and placeholder pages left in. We rebuilt it from scratch with its own visual identity, kept every word of the original copy, and moved it to fast Cloudflare hosting the owner controls.
A / The problem
- Off-the-shelf Squarespace theme that looked like every other gym.
- Logo served as a 1,301 px raster image even though vector originals existed.
- Template placeholder pages and demo content still live on the site.
- Facts that contradicted each other from page to page (ages, dates, addresses).
B / What we did
- Full content inventory of the live site, with every block traced to its source URL.
- New design system: crimson sampled from the official logo, Japanese editorial typography, cinematic photo hero.
- Logo, favicon and social-share images regenerated from the owner’s original brand files.
- Every original image backed up locally, so nothing depends on Squarespace any more.
- 436 historical URLs mapped so old links and search rankings carry over.
- Automated accessibility and content-accuracy tests on every change.
C / Results
436
old links kept working with redirects
0
words of original copy lost in the move
65
original images rescued from the old host
140
automated checks, accessibility included
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